What Are We Keeping From 2020 Email Marketing Trends?
Email marketing has changed a lot since its inception and it is definitely here to stay. The constant innovation in digital marketing is also reflected in email marketing strategies, tools and techniques. Emails are becoming more personalized, interactive and effective every day.
According to Statista studies, there are around 3.9 billion email users worldwide and this number will grow to 4.48 billion users by 2024. With the medium’s apparent growth, marketers and business owners looking to driving growth should be on the lookout for innovative email marketing trends. 2022?
2020 has been the year of content personalization and this year is definitely a year of permanence. This trend was also visible in e-commerce, not just email marketing. It is increasingly important to connect with your customers and offer them personalized content adapted to their needs and preferences.
Interactivity has become one of the most important factors in making email “fun” and increasing the likelihood that it will be read. Emails containing games, quizzes, images, etc. they keep the subscriber engaged, which means they are more likely to purchase an item. So expect a lot more in this area as well. With the increasing use of mobile phones, the need to optimize email for mobile devices remains an unavoidable part of any successful marketing strategy. According to Adestra, an email marketing platform, “70% of the time, if the message doesn’t display properly on a mobile device, it will be deleted within 3 seconds.” So that’s probably something to keep in mind. The most important email marketing trends of 2021
The Rise Of Chatbots And Machine Learning Along With AI
If you need a more interactive way to encourage subscribers to sign up for your email list, the chatbot is the answer. They will definitely be one of the biggest email marketing trends of 2021 as they can be a great opportunity to sign up.
For example, when a person signs up, the email opt-in chatbot can ask them what kind of content they would like to receive and how often. This way, subscribers can choose what they really want instead of sending them a bunch of unnecessary stuff.
In machine learning terms, its function is to create and send email content. We have already seen the beginning of this trend with predictive analytics. On the other hand, many people expect my machines to automate this trend and design the content.
If you are talking about machine learning and are interested in this topic, you can read more about it in our other article: Machine Learning.
This could also be the next email marketing trend. Now that mobile has come to the desktop, that seems to be one thing. Because language technology is also booming. We already know some voice assistants like Alexa or Siri. According to the Juniper Research report, “By 2022, 55% of the US population will have installed smart devices like Amazon Echo and Google Home.”
In addition, the report goes on to say, “By 2022, more than 70 million homes will have at least one of these smart speakers in their home, and the total number of installed devices will exceed 175 million.”
No wonder, then, that this trend is increasing in 2020. Simplicity is king.
With the increasing number of new brands being created every day, the need to stand out and get your message across is greater than ever.
Highlighting doesn’t always include bright, colorful images and banners announcing discounts and special offers. On the other hand. Today’s consumers are inundated with advertising. Be it social networks, online newspapers, emails, etc., their brains are so fed up with images, colors and text that a simple and minimal design with a clear message definitely stands out more.
Choosing a simple piece of art and a piece of important information or two in your email will be greatly appreciated by your customers and will likely make them click on your email every time it arrives in their inbox. And that’s the main goal, after all, isn’t it?
Integrate Your Email Marketing Strategy With Social Networks
According to a study by Statista, more than 3 billion people will use social media this year. This opens up new ways for companies to reach potential customers.
Using different platforms increases the chance of building your audience as well as their engagement. Conclusion: If you put social media buttons in your email, some of your loyal followers can share your super cool new email offer on Facebook, for example. Some of your friends will like the recommendation and they might want to become one of your customers too. If you don’t make your emails shareable, there’s a higher chance that your marketing will be limited only to your subscribers.
This also works the other way around: you can also find an innovative way to invite your social media followers to subscribe to your newsletter. In the unfortunate event that your website is taken down or hacked, you still have a pool of potential customers in your email list to reach out to. video content
Have you started using video in your marketing yet? If not, here’s something that might encourage you to get started. A whopping 90% of consumers say that product videos have been helpful in their purchasing decision.
Using video in your email marketing can build your credibility and help spread brand awareness. Whether you’re looking for inspiration, tutorials, product reviews, unboxing, or animated graphics are always a great way to grab your customers’ attention.