The digitization of the world has changed not only people’s lives, but also the way they work and communicate with each other. From storefronts to social media platforms, it’s hard not to be overwhelmed by the speed of technology evolution. And one of the most useful and fruitful inventions of the digital age is artificial intelligence (AI). From driverless cars to home robots and even airplanes, AI is improving our world by helping us and making our lives easier.
As artificial intelligence is successfully used in marketing strategies, companies and their marketing teams do not hesitate to adopt this technology to increase the effectiveness of marketing efforts.
There are many ways that AI technology can improve a company’s marketing strategy, and in this article, we’ll talk about how AI can help with your marketing strategy.
What Is AI Marketing
Put simply, AI Marketing is a method of collecting customer information from several sources and creating or suggesting personalized content based on that information. It also affords marketers with detailed and comprehensive data about their audience.
Using artificial intelligence technology, AI marketing tools collect and analyze data and observe their audience and economic trends that influence marketing strategies. Performing these tasks manually is tiresome, time-consuming and inefficient. That is why many companies and businesses choose AI marketing because it is effective and fast.
Another reason to use AI tools in marketing is that it collects data from customer profiles and learns effective ways to communicate with them. For example, it ensures maximum efficiency by sending personalized messages at the right moment in the customer’s shopping path without involving marketers.
Types Of AI Marketing
As AI becomes an inevitable part of the future marketing landscape, you need to understand its capabilities. That’s why it’s important to know what types of AI are available to help with your marketing strategy. Let’s look at them.
Personalization Of AI Content
The ability to personalize content through artificial intelligence is probably the favorite tool of marketers. AI can improve content personalization by combining factors such as platform, location, social identity, and length of brand relationship in content.
IFTTT Artificial Intelligence Tool
Marketers can use the IFTTT AI tool to perform small tasks automatically as it can save a lot of time. Using the IFTTT AI service, the marketer can schedule a task to be performed automatically at a specific time and date. You don’t have to be there or wait for the quest to complete.
AI Virtual Avatars
Artificial intelligence can be used to generate texts, voiceovers and videos for marketing purposes. For example, artificial intelligence technologies can create voiceovers for movies in minutes. Moreover, these AI technologies can turn your script into a living presentation. There are many providers like Synthesys.io that offer this type of service.
Three Ways To Use Artificial Intelligence For Effective Marketing
Here are three ways to use AI to create an effective marketing plan and empower your business.
Using information about users to improve content creation
Brainstorming can be a difficult task. However, artificial intelligence can facilitate and speed up this process by using machine learning. AI can detect trends in user behavior and search interests to provide insights into new topics.
Using Smart Email Content
The AI can analyze site usage and browsing data to understand how customers engage with your content. Using this knowledge, AI algorithms can create personalized emails for each individual.
Using AI To Predict Customer Churn And Engagement
AI-powered tools can predict churn risk with high accuracy, enabling companies to use strategies to retain customers. They can also help companies create better products and services and engage customers more effectively.
People fear that AI will replace humans in the workplace, but we are seeing the opposite trend. Marketers use artificial intelligence to develop their marketing strategy and achieve greater success. Artificial intelligence improves marketers’ activities instead of replacing them.