If you want to create a good advertisement that will win the hearts of Millennials, it is worth realizing who Millennials are, what interests them, what problems they have, what motivates them to act and to buy, invest and use various services
XYZ – Intergenerational Differences
XYZ We currently have at least five separate generational groups on the market. Each of these generations values slightly different values, is at a different stage of life, perceives the surrounding reality differently, communicates with this reality differently, reacts differently to advertising messages. That is why it is so important to take into account the generation of advertisements to which the advertisement is intended.
Generation Y, or Millennials, is a generation of people born more or less between 1980 and 1999 (currently they are about 20-40 years old, have been on the labor market for several years or will soon enter it, some have already started families , others joined they try it on, and still others are still living in the moment, looking for themselves in the world).
The predecessors of Millennials Generation X (in Poland also called the PRL generation), i.e. the generation of people born from around 1960 to around 1980 (they are already mostly people around 40 – 60 years of age, have children, sometimes grandchildren, permanent job, permanent hobby).
The successors of Millennials are Generation Z, i.e. Post-Millennials (Internet generation, multitasking generation), this generation of people born around 2000 (currently entering adulthood).
In addition to these younger generations, we also have people born in the first years after World War II and people born before and during the war.
It is worth remembering that the dates that begin and end generations only conventional dates (the differences reach +/- 5 years) and that the generations change smoothly, i.e. in one year there is a group of people who can assigned to a new one one generation, 10% in the next, and the majority in the next).
Millennials According To Wikipedia
According to Wikipedia, representatives of Generation Y are characterized by the fact that: they actively use technology and digital media, live in a global village, have connections in different parts of the world, live longer with their parents, value their quality of life more than ownership, well-educated and ready develop even after graduation, they practically do not remember the times of the Polish People’s Republic, are self-confident, have excessive expectations, are convinced of their uniqueness and do not like criticism. At work, Millennials do not get attached to the company they work for, they care about their work not interfering with private life, treat their superiors as equals (with greater competences), expect the employer to set goals, etc ..
Millennials According To YouTube
Of course, instead of reading descriptions on Wikipedia, we can check Millennials on YouTube, which Millennials like to use. Below are interesting views on Millennials and views on the surrounding reality.
Millennials In The Song
There a lot of stereotypes about Millennials and they see it and it definitely matters when creating advertisements for them. When creating advertisements for Millennials, it is also worth being aware of how Millennials perceive the reality in which half of the world tries to convince them that they have excessive expectations, convinced of their uniqueness, do not like criticism, etc. Examples below:
Millennials Versus The Post-War Generation
When creating advertisements for Millennials, it is also worth realizing that, in fact, it is Millennials who introduce technological innovations, they create what currently accounts for the gigantic development of social media, etc. 1984), Instagram (Kevin Systrom – 1983, Mike Krieger – 1986), Snapchat – Evan Spiegel (1990), WordPress (Matt Mullenweg – 1984), etc. In addition to the creators of these novelties, in the group of Millennials we will also find the first recipients of new technologies, because Millennials are constantly looking for new solutions, interests, and are constantly developing.
Millennials In Advertising For Millennials
Now, knowing all this about Millennials, we can try to create an advertisement that will hit them – directly using the silhouette of Millennials. One of such ideas is WIX advertising. What is it about? Generally, Millennials and Post-Millennials (looking stereotypically) like to take selfies, develop, listen about themselves, so an advertisement in which they can see each other and which will help in their development may be a good idea.
Millennials In Advertising For Millennials
Now, knowing all this about Millennials, we can try to create an advertisement that will hit them – directly using the silhouette of Millennials. One of such ideas is WIX advertising. What is it about? Generally, Millennials and Post-Millennials (looking stereotypically) like to take selfies, develop, listen about themselves, so an advertisement in which they can see each other and which will help in their development may be a good idea.
Also Read: What Is the Impact of IoT on Ecommerce?